website navigation examples

Proper Website Navigation

Having a functional and simple website navigation is without a doubt one of the most important aspects of web design. This is mainly because anyone who visits a particular website always looks forward to going through the website in a simple manner. A website that has a complicated navigation system usually irritates the visitors and such visitors are not likely to visit that particular website again. This makes it paramount to always have a proper navigation system which will allow the visitors to access the information they are looking for in a convenient manner. Here are some of the most important aspects which should be considered to make web navigation friendly and efficient.

website navigation examples

Proper Planning

The navigation system used in any particular website should be properly planned. This means that the information contained in the website should be arranged according to hierarchy. The most useful information which is more likely to be used by more people should be on top. There should be a clear website main menu which acts as a site map, like the one on The menu is the one that directs the users to the particular sections of the website that they are looking for. The format of the menu does not necessary matter but the positioning is important. With a proper plan the menu should be on top of the website and should also be in unique colors so that the visitors can locate it easily. The menu can be in form of a spread sheet, diagrams or even as a list of the content contained in the website.

Linking the Logo to the Home Page

Proper website navigation system should allow users to go to the home page whenever they want. This is paramount especially for the websites that have a lot of pages which might take time going back one page at a time. Most websites usually place the logos on the top of the websites so that they can be more visible. These logos should have the option of going back to the home page to make sure the visitors do not strain going back to the primary source of information which is usually the home page.

Using Sticky Navigation

While planning the navigation system of a particular website it is also important to use a sticky menu. This type of menu usually contains icons which do not go away even while the visitors are scrolling. The sticky menu mainly contains links to various sources of information and ways for the visitors to interact with the website. The sticky menu usually plays an important role for it encourages visitors to learn more about the website. The fact that the sticky menu consistently remains on the screen encourages visitors to want to know what it contains. But it is always paramount to design the sticky menu in the right manner and position it properly, because at times it can cause distractions.

Using Fat Footers

Most websites usually reserve the very bottom space for privacy and legal links. But while designing an efficient website navigation system this space can be used to display things such as email sign up fields, social links and address details. This particular space can also contain a repeat of the main menu contained in the top of the website. This allows the visitors to go to the specific locations of the website that they need in a more convenient manner. A visitor will not have to scroll all the way to the top of the page to get to the main menu so as to go to a certain section. Consequently, the visitors will have an easier time finding the information and things they need from the website.

Using Friendly Language

The language used also plays an important role in determining how efficient the navigation is. This is because there are words which can confuse the visitors especially the words with multiple meanings. In the currents days where there is so much completion some people might think that using exotic language might make their websites unique. But this kind of language can make navigation more complicated for the visitors will not be able to understand some of the words clearly. A good example is using the word –marketplace- which can be understood in different ways. The visitors will have to click on the icon under the word so that they can know what it actually means. It is advisable to just use the common words which will be easily understood by everyone who visits the website. If one wants to add special words one can use elements such as pop ups and notifications. Therefore, by applying the outlined aspects one can effectively make website navigation simpler and friendlier.

search engine optimization

Search engine optimization refers to a strategy by which you optimize your site to ensure that it is easy for users and major search engines to find it. The ultimate goal of this process is to make sure that your website attracts a lot of visitors. With the high level competition experienced in the modern times, it is vital to ensure your site is optimized in order to help attain a competitive edge. With the right SEO strategies, major search engines will find your site fast, thus giving you an edge over other websites in your niche. Here are several other benefits of search engine optimization.

Help get more publicity online

One of the major benefits of SEO is that it helps your site to get more publicity on the web. It will help you get more visitors. This is because search engines will find your website in a faster and easier manner. Search engines will rank your website at the top of the major search results. It is worth noting that most online visitors develop more trust and confidence with the sites that are ranked at the top of the search results. With high rankings, you will attract more new visitors and gain more popularity.

Offer long term results

search engine results long term

If you have ever used marketing strategies that had short term results, this does not happen with SEO. This is because you do not pay anything for the visitors that you attain. In addition to this, if your site pages attain high ranking, it will continue to attract more visitors to your site for a long time. You will have long term advantage because in as long as your site pages are of great value, it means they continue to be ranked at the top for many months and even years.

Reach the right audience

SEO is known to be one of the most efficient online marketing strategies because it reaches your target audience. It reaches people who have great interest in the products or services that you offer. This is because it is those visitors who are interested in your products and services who will search the keywords in your website. This means that you will get the value of the money and time spent in this process because the information you provide will reach those who it is intended to.

Cost effectiveness

search engine optimization no buying ads

Search engine optimization makes your site easy to find on the major search engines especially Google. You do not have to buy ads that will cost you a lot of money. Unlike most other paid advertising methods used in Google, you end up saving a lot of money that you can use to boost your business. The good thing is that even with its cost effectiveness, you gain more benefits that you might not get with other marketing methods. All what you need to do is to ensure that you are fully dedicated to it in order to get the intended results.

Develop more trust

Online visitors usually develop more trust on sites that are ranked at the top. If your site is ranked at the top, it will attract more visitors, who will in the long end become your business customers. With more customers, it means that you make more sales and referrals that will lead to great success in your business.

Attain higher conversion rates

A site that is fully optimized is easy to navigate, easy to load and read. It has the ability to display well in all types of devices. Its high level responsiveness ensures that all users using different devices can search your site without a lot of problems. With easier search, your visitors will develop loyalty and become your long lasting results. A responsive site is more important in the modern days because many people are now searching using mobile devices.

Help you business remain relevant in the market

One thing you have to note is that almost all your competitors are already using search engine optimization. This means that if you fail to do so, your business will become irrelevant in the market. Therefore, in order for your business to trend, you have to use the right SEO strategies.

Bottom line

To get the bets results, it is always advisable to hire a Knoxville SEO expert with the right skill and knowledge in this field.

web design elements - search

Top 10 Most Crucial Web Design Elements

While every designer may have a different style when building a website, they do have common elements. As a business owner, your website is one of the most important tools that you should have to get better and more clients. But what differentiates a good website from a bad one? From great images and plenty of white space to clear call for actions and search functionalities, there are certain things that every website should have. Here are the top 10 web design elements that you should prioritize in your website.

1. Space

web design elements - space

Since space dictates everything, it’s very important when it comes to web design. Nowadays, designers are using space in ways that were not there before. Site designs should include increased spacing, vast spaces, and overall use of open space. Space is also very important in creating a focal point for the visitor. A piece of text or an image surrounded by white space will seem larger and more important as compared to others. You can start with elements such as navigation tools and organize them such that you include spacing between them.

2. Navigation

You should design your website in such a way that it’s easy to navigate and the menu items are easy to access. The visitor should always know where to find what he is looking for. If you can use a sitemap, the better. While this seems elementary you can greatly improve your site through this.

3. About us page

As a business owner, you need to tell users about your business and also outline your goals and philosophies. This can be the best place for user and customer testimonials. The only problem with about us is that they can be wordy, long, and boring. You, therefore, need to keep them as simple as possible and only give out the information that will interest the users.

4. Responsive

You also need to ensure that your website design is responsive enough. Your website should have the same appearance when it’s opened on mobile. It should not have any changes whether you open it on PC or on mobile. This simply means that it should respond well regardless of the device that you are using.

5. Visual design

As humans, we are visually oriented creatures. You, therefore, need to use great graphics that can make your website appealing and great. Remember, you always have less than one second to impress your visitor or user and let them understand that your website is professional and trustworthy. Animation, scrolling text, and flash intros should be used sparingly and only to emphasize a point to improve the effect.

6. Contact information

The key to having a good website design is to ensure that the contact information is highly visible. Having a contact information such as physical address, phone number, and form to contact the owner adds legitimacy to both your business and website. It can be frustrating when users are looking for information that they can’t find.

7. Layouts

A layout is a very important element in web design. Sometimes we tend to write content in an informal way that may look bad and give your website bad impression. It’s, therefore, important to arrange your content in a perfect format so that it can look better and give the best impression on users. A perfect layout will not only attract users but will also lead to more business.

8. Interaction

A good web design should be able to immediately engage users and hold their attention on every page. It should also attract them to contact you, Remember, the ultimate goal of any website is conversion. However, the interaction should not be done in such a way that you end up annoying your visitors.

9. Search option

web design elements - search

How many times have you wished to find something or older information on your website? This is where the search tool comes in. This tool is usually very important, especially for repeat users. You need to design the search box in such a way that it’s easy to use. Also, ensure that it’s big enough to type what you need to search. If you are using an icon there is no point of coming up with something new.

10. Colors

You also need to opt for balanced colors for your website. This will not only attract users but will also make them stay. By using bright colors your visitor’s will bounce back and your CTR will improve.


While there are still some other important web design elements including these elements can make a huge difference. Just take your time and design them in the best way. By doing this, you will attract and retain your customers, boosting your business. If you need help with the elements of web design, consult with G Squared Studios, the top web experts in Knoxville.